So your site needs work, a little or a lot - or maybe you need a new site altogether. Since every project is unique, we'll need a roadmap that can guide us, keep us all together, and adapt as needs change. "Learn, Plan, Build" is an intuitive and smooth workflow that's been developed and tested with hundreds of clients for over a decade.

Our process facilitates clear communication between all parties and provides multiple checkpoints along the path to your new site. It's comprehensive -- so it can handle any type of project we throw at it -- and its flexibility helps us play well with other creative and development teams. We're all in this together; here's what we can expect from each other:

We start by listening. We want to learn about you, your competition, and the people who'll be using this new site. We collect your current marketing stuff - brochures, logos, website, ideas, goals - everything we can get our hands on.

We study hundreds of other websites to understand what your competition is doing; and we'll send you screenshots of the best to jump-start our discussions about content, design, and function.

We get into your customers' heads and figure out the best way to communicate with them and build tools suited for their technological understanding. What imagery and writing style are they comfortable with? How will we make it as easy as possible for everybody to get what they need out of your new site?

Here's where the real fun starts. Our designers build moodboards, sketches, wireframes, styleguides, color palettes, mockups -- whatever it takes. You get unlimited revisions so we design and re-design until everyone's happy.

Then, we plan out all the content - pages, navigation, headers, paragraphs, photos, lists, tables, etc. Since you're going to be able to edit your site yourself, we'll teach you how to write smart, search-engine-friendly content - and then help you write it. We collect and organize photos, draw the charts, build the spreadsheets, pdfs, movies, and audio your site needs.

With your look and messaging established, we write detailed Technical Specs to describe exactly how all your new web tools will work - contact forms, shopping cart, calendars, credit card processing, content editing tools - all the gears that power your new site.

We write Testing Scripts to make sure your site passes all the requirements in the Tech Specs, a Migration Plan to help your site launch smoothly when it's ready, and a Maintenance Plan to keep it fresh once it's born.

The ingredients are ready: everyone knows how it's going to look, what it's going to say, and how it's going to work. We setup a development area on one of our password-protected servers to build your site and you can watch while it all comes together -- kind of like having dinner in a restaurant with an open kitchen.

All those steps in the previous phase really pay off - building the site usually takes about as long as planning it, but requires very little from you. This is a great time for you to get ready to send out an email to customers and prospects announcing your new site. Print up some new business cards, send out some postcards. Or relax and get ready for the new business this project's going to bring in.

We test every site in current major browsers: Internet Explorer, Mozilla Firefox, and Apple Safari, and send you screenshots of our testing results. Once we're satisfied, we'll open it up for you and all your friends to pound on.

You give us the green light and we launch it. Little Green Cube has a bunch of services available to help keep your site healthy and happy once it's live: secure web hosting with backups and monitoring, discounted maintenance for new design and programming, ongoing writing and product photography. (But you're never tied to us. We build all our sites with clean code while conforming to good web standards, so you could hire any web host, programmers, or designers to help you in the future. But we're pretty sure you won't want to.)